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About Us | History of logo

The Logo

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The Story

The LHCCC logo was professionally created by founders Patrick Donnelly and Geoff Peach on the back of a napkin at Tim Hortons, Woodlawn Road West, Guelph, ON in 1998. After, they washed out the coffee stains and the Apple Fritter crumbs, the finished product was a meaningful logo that represents the core focus of the Lake Huron Centre for Coastal Conservation's goals and values. 

The Meaning

4 Colours, 4 Coastal Characteristics, 4 Focus Areas 

1. Climate Change 
2. Water Quality
3. Coastal Processes
4. Biodiversity

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 Yellow Sun - Signifying the important role the sun's energy has, especially regarding climate change.
 
Blue Water - Representing the importance of water
quality.

Brown Beach - Suggesting coastal processes like erosion and sand dunes.

Green Vegetation - Referring to the biodiversity of life along the shoreline.